PSA

Topic:  The need for critical media literacy when viewing political campaigns

Facts:
1.  "Political commercials express their opinion not simply through words. Just as music and editing help convey mood in movies, in ads they reinforce the impression the makers want you to have."  (pbs.org)

2.  "Advertising surrounds us and these persuasive political messages ramp up around primary and general election time in every year candidates run for office. If students aren’t educated to see through these slickly produced commercials, they’re bound to believe much of what they see and hear." (http://www.middleweb.com/18374/campaign-ads-politicians-permission-lie/)

3.  "Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media." (https://medialiteracyproject.org/learn/media-literacy/)

Audience for PSA:  Teachers