Emotional Appeals
Since we're talking about children and their education, emotional appeals seems to be the best technique. I do this with the use of images. All the kids look happy and excited about education, radiating that Common Core is a positive thing for them. I also use the tossing of graduation caps to imply that, by being part of Common Core, children will succeed.
Glittering Generalities
Discussing education and the positive future of education go into this category. Again, the pictures of children succeeding and being excited about education reenforce this idea.
Loaded Language
Words like "future" and "truth" and "facts" are meant to grab attention. There's also the statement of what the "child's" teacher has to say. Not just any teacher, but possibly what the one your child is going to have has to say about the curriculum. These are meant to positively reenforce the idea that Common Core might not be such a bad thing.
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